Our interviews with 200 digital marketing experts resulted in a conviction sell recommendation on social media platform Snap whose shares went on to under-perform the S&P-500 six fold
In early 2018, Woozle recommended Snap Inc as a high conviction sell idea following reports of cyclical short-term and structural long-term risks that suggested a high likelihood of material under-performance in the medium term. Our team of equity analysts completed more than 200 interviews with digital marketing experts to crowdsource their opinions and insights into their perceptions, platform usage trends, budget allocations, recent campaign ROI’s and future spending intentions. We were able to deepen our clients investment perspective by sourcing a mosaic of key buyer opinion at scale which allowed our client to mitigate their risk by verifying the facts on the ground. Our sell recommendation on Snap Inc went on to under-perform the S&P-500 index six fold in the next 12 months.