Improve Idea Generation with a Different Viewpoint
Case study
Target
Superdry
Industry
Consumer
Year
2018
Region
London, UK
Type
Case Study
Solution
Hedge Funds
Our high conviction short idea on Superdry generated more than 25% returns for clients when the British fashion retailer warned full year profits would fall short of expectations
On 15 October 2018, Superdry shares tumbled after the British fashion retailer warned that full-year profits would significantly miss market expectations as unseasonably warm weather in the UK and Europe pushed down demand for jumpers and jackets, which account for 45% of their annual sales. Two weeks prior to the official announcement, Woozle’s primary research uncovered evidence of accelerating promotions, price mark-downs, and inventory buildups that suggested weaker demand and gross margins. Clients were notified and able to initiate or scale their short positions with enough time to capitalise on a 25% drop in the share price following the earnings release.
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