Target
Superdry
Industry
Consumer
Year
2018
Region
London, UK
Type
Case Study
Solution
Hedge Funds
On 15 October 2018, Superdry shares tumbled after the British fashion retailer warned that full-year profits would significantly miss market expectations as unseasonably warm weather in the UK and Europe pushed down demand for jumpers and jackets, which account for 45% of their annual sales. Two weeks prior to the official announcement, Woozle’s primary research uncovered evidence of accelerating promotions, price mark-downs, and inventory buildups that suggested weaker demand and gross margins. Clients were notified and able to initiate or scale their short positions with enough time to capitalise on a 25% drop in the share price following the earnings release.
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