We Use Mosaic Theory To Challenge Perceptions

Discover the Truth Behind Reported Numbers

Case study
Case study


Snap Inc.


Tech, Media, & Telecoms




New York, USA


Case Study


Asset Managers

Our interviews with 200 digital marketing experts resulted in a conviction sell recommendation on social media platform Snap whose shares went on to under-perform the S&P-500 six fold

In early 2018, Woozle recommended Snap Inc as a high conviction sell idea following reports of cyclical short-term and structural long-term risks that suggested a high likelihood of material under-performance in the medium term. Our team of equity analysts completed more than 200 interviews with digital marketing experts to crowdsource their opinions and insights into their perceptions, platform usage trends, budget allocations, recent campaign ROI's and future spending intentions. We were able to deepen our clients investment perspective by sourcing a mosaic of key buyer opinion at scale which allowed our client to mitigate their risk by verifying the facts on the ground. Our sell recommendation on Snap Inc went on to under-perform the S&P-500 index six fold in the next 12 months.

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Woozle also offers our clients customisable research reports tailored to their research requirements. Using the latest primary research techniques we can ask the questions that matter most to the stakeholders who know it first and best about the prospects for your investment.

When you are studying any matter, or considering any philosophy, ask yourself only what are the facts and what is the truth that the facts bear out. Never let yourself be diverted either by what you wish to believe, or by what you think would have beneficent social effects if it were believed. But look only, and solely, at what are the facts.

Bertrand Russell, British Philosopher

We offer clients completely bespoke projects unique focused on sourcing answers to the most important aspects of their investement thesis directly from key stakeholders who are best positioned to provide leading and accurate insights.

Woozle has a wealth of experience covering a full range of companies across a diverse number of geographical regions and industry sectors meaning there's virtually no limits to the types of investments we can help with.

All our client-commissioned bespoke projects are kept proprietary and confidential. All the results are strictly owned by the commission client and we never disclose any information about our projects, sensitive or otherwise, without the written permission of our clients.

Learn more about how you can discover the truth behind reported numbers using our primary research.

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Snap Inc. - Woozle Research